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Avantiico Microsoft Business Applications Solutions Partner. Microsoft Inner Circle Partner
Online marketing

MARKETING

Full-time

Content Marketing
Specialist

San Diego, CA: United States

Partly Remote Role

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The Avantiico Content Marketing Specialist position is pivotal to generating inbound leads through writing authoritative, thought-leadership content. This position is responsible for strategizing and executing content creation and delivery, tracking metrics that influence content strategy, and collaborating with both technical and functional subject matter experts to product relevant content that engages the emotions of your target audiences. The Content Marketing Specialist is responsible for product blogs, eBooks, whitepapers, case studies, infographics, guides and articles, as well as audio and video content. This position must also know how to blog in a way that appeases search engines, all while effectively communicating to an online audience. 

ABOUT THE POSITION

YOUR FOCUS

  • Deep understanding of, and ability to, strategize and execute content creation and delivery.
  • Channel management of digital content hubs and all supporting social channels, including email and newsletter distribution.
  • Knowledge of inbound content best practices and all business relevant social media channels and/or plaforms.
  • Experience driving inbound traffic, prospect/customer engagement and qualified lead generation
  • Ability to work with, and produce compelling content for and with the sales team to improve lead quality and ensure customer rentention.
  • Ability to drive collaboration, planning and measurement of inbound campaigns and programs across internal stakeholder groups.
  • Ability to build and manage a rich content/editorial calendar that attracts a qualified audience to defined digital properties (inclusive of blog posts, whitepapers, case studies, eBooks, reports, webinars, email campaigns, infographics, etc.).
  • Ability to optimize marketing automaton and lead nurture processes across digital and social channels
  • Clear understanding of, and experience tracking, metrics that influence content strategy to ensure optimal ROI.
  • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan that addresses primary business objectives at a measured cost.
  • Ability to engage and maintain connections with social audiences.

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Learn About Michael

You Will Excel In
This Position If...

You will excel as a Content Marketing Strategist if you are able to channel your passion for technology into curated articles that land in the hands of c-level executives. If you carry an editorial mindset with an ability to predict audience preferences and buyer behaviors and while having the ability to deliver measurable results across multiple channels, you are the right candidate for this position. 

YOUR EXPERIENCE

Build on your existing experience:

Bachelors Degree Not Required

Must Live in San Diego

5-10% travel average

  • Minimum of two years of relevant experience in content marketing preably in B2B across technology or related industries
  • Strong understanding of SEO and Google Analytics and Google Search Console to optimize content creation
  • Expertise in marketing and social media automation platforms and conent management tools such as WordPress, as well as email marketing tools such as Constant Contact, MailChimp, etc.
  • Working knowledge of Microsoft Office 365 and related productivity apps, with deep knowledge of CRM, Email Marketing and Lead Management tools (Hubspot, Dynamics 365 ,etc.)
  • Possess excellent communication and presentation skills with a knack for storytelling and creative thinking
  • Cross-functional knowledge of other business modules and functional areas including Analytics, Supply Chain (Trade & Logistics), Manufacturing, Finance, Professional Services, Service Management, Transportation, CRM, Talent, and Retail is a plus
  • Strong project management skills with an ability to lead all stages of content development from ideation through execution and implementation

About Avantiico

Avantiico (AVC) is a dedicated full-service Microsoft Dynamics Gold Partner designing, building, and supporting future-ready Microsoft Dynamics 365 solutions across nine times zones. We are composed of a diverse group of highly ambitious, experienced and knowledgeable trusted advisors. We have developed a solid reputation for providing cross-functional expertise and delivering services and solutions for Microsoft Dynamics 365 solutions, giving our clients a long-term competitive advantage.

JOIN OUR TEAM

Want to create the role and future you love?

At Avantiico you will work with great brands and equally great team members. Tell us more about your interests, passion and professional goals 

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Explore Our Locations

Take a peek at our office locations.

San Diego, CA

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Santa Monica, CA

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Irvine, CA

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Copenhagen, Denmark

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NEW

London, England

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Temecula, CA

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